(Arguably, there is also a third segment, namely your unconscious mind, but for simplicity, we will say this is part of the subconscious mind.) When a subliminal message is presented to you, you are subconsciously processing that information, so your subconscious mind did perceive the message. This is caused by the fact that our mind can be divided into two segments: your conscious and subconscious mind. A great example of such a message are frames in a video that pass by so quickly that you aren’t aware that you saw them. This means that we aren’t aware that we receive such a message if presented to us. Subliminal messages can be seen as some hidden form of communication. These types of messages are used by all types of companies, especially in the consuming industry, to influence your buying behaviour. Well, subliminal messages might be the reason you just bought that extra drink you didn’t need. Right back at home, you might already be asking yourself why you even did it.

You didn’t need that bottle of Coca-Cola or those cookies, but the temptation was just too big. Did you ever go for a quick stop at the grocery store to buy some essential products that you needed to have and then came back home with way more food and drinks than you were planning to do so? Like most of us, you probably have done so.

Subliminal messages in movie